He started out by talking about 1999-2009. He called it "decade of more". Over the last decade colleges have increased tuition & program offering. With the huge increase in attendance their was little desire to keep tuition down. Institutions took on institutional debt (US Colleges/Universities have $307B in debt). Students were willing to go to any college and pay for any degree.
He identified 5 disruptive forces
Thoughts on completion rates. His thesis is since most states are bellow average the national level support is poor.
States are divesting.
New "free" teaching styles are coming online. At the same time the student pocket book is being pinched:
57% of public says higher education system is doing fair/poor value for the money spent
76% of college presidents say higher e education system is doing excellent/good value for money spent
Public wants to know the value. They no longer want / believe subjective "get an education and have a better life". They want data.
Strategy - The public wants to know:
1) Will I learn:
Reviewed the book "Academically Adrift" by Arum and Roksa. Found rigor of course of study (reading and writing) is a key to retention and value. Found questionable value in the legacy learning styles (low retention of knowledge).
2) Will I get a job: